Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

The exercises mentioned in this article are a small sampling of the drills available to the strength and conditioning coach when using rope drills. By adding these movements to a swimmer’s dryside training, swimmers can gain muscular endurance that will complement wetside training.

In this session from the NSCA’s 2018 TSAC Conference, Josh Hagen explains the importance of having an understanding metrics and how to implement monitoring for tactical athletes to influence training for optimal performance.

This session by Dan John from the 2015 NSCA Coaches Conference explains the “concept first” method as a simple way that allows the athletes to learn movement quickly and begin to load appropriately.

This excerpt from Strength Training briefly discusses glycemic index and glycemic load.

From a strength and conditioning perspective, how should a tactical athlete be reintegrated when they return to a kinetically operational workplace after time away?

The purpose of this article is to explore physical training interventions and their impact on military combat-centric roles for female soldiers.

In this Bridge video, Loren Landow, from Landow Performance, demonstrates exercises and techniques of various plyometric movements for anterior cruciate ligament (ACL) strength and injury prevention.

Jim Kielbaso, MS, CSCS, spoke at the NSCA's 2013 Personal Trainer Conference about finding balance between working with personal training clients vs athletes.