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Gini Grimsley | Personal Training vs. the Mass Fitness Revolution: How to Stand Out

Podcast

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

Coaches Professional Development

Tart Cherry Supplementation – Implications for Strength and Physique Athletes

December 4, 2025by Sheyla Leon, Drew E. Gonzalez, PhD, CISSN, CSCS,*D, TSAC-F,*D, and Adam Gonzalez, PhD, CSCS,*D

Article Members Only

This article from Personal Training Quarterly reviews tart cherry supplementation and its role in strength training. Visit NSCA online to read more on athletic performance and sport nutrition.

Personal trainers Exercise Science Nutrition Program design Testing and Evaluation Client Consultation|Assessment Basic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease Professional Development

Establishing Confidence and Buy-In Into – A New Performance Program in Non-Traditional Settings

March 29, 2024by Mark Walker, MAEd, CSCS

Article Members Only

This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.

Coaches Program design Professional Development

Do Front Squats and Goblet Squats Provide Enough Training Stimulus for the Abdominals?

March 13, 2024by Nick Tumminello, NSCA-CPT

Article Members Only

This article demonstrates the benefits and limitations of the front squat and goblet squat in training for the abdominals.

Personal trainers Exercise Technique Program design

Private vs. Public Strength Coaching

May 16, 2018by Julia R. Ladewski, CSCS

Video Members Only

Julia Ladewski presents, "Private vs. Public Strength Coaching"

Coaches Professional Development

Get Past

October 15, 2023by Developing Speed

Article

This excerpt from Developing Speed describes an agility drill that aims to develop acceleration and defensive positioning.

Coaches Exercise Technique Program design

Tactical Solutions Roundtable Session – Preparing National Guard and Reserve Soldiers for the Army Combat Fitness Test

February 27, 2021by Nicholas Barringer, PhD, RD, CSCS,*D, Brice Long, CSCS, Devon Smith, CSCS, Joshua Stuart-Shor, and Katy Tran Turner

Video Members Only

From the virtual 2021 NSCA Coaches Conference, human performance specialists from the O2X Human Performance network discuss the Army Combat Fitness Test (ACFT), including what it entails, how strength coaches can best prepare individuals for it, and the nutritional and mental demands of training for the test.

TSAC Facilitators Coaches Nutrition Program design Testing and Evaluation

Plyometric Training

August 15, 2020by Strength Training

Article

This excerpt describes plyometric training with regards to the stretch-shortening cycle.

Personal trainers TSAC Facilitators Coaches Exercise Science

Sample 5K Training Plan for Runners

May 23, 2018by Developing Endurance

Article

This excerpt from the book Developing Endurance, published by Human Kinetics, presents a sample 5K training plan for runners.

Coaches Program design

Single Leg Training for a Two-Legged World

May 8, 2018by Juan Carlos Santana, MEd, CSCS, FNSCA

Video Members Only

No matter what the ready position is, sooner or later the weight transfers to one leg, JC Santana says in this hands-on lecture from the 2014 Personal Trainers Conference. Everything we do is one leg at a time, and the way to become better on two legs is to train on one legs. JC walks participants through exercises designed to train on one leg.

Personal trainers Coaches Exercise Technique
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