Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This article serves to educate strength and conditioning coaches on the influence exercise can have on the various hormonal pathways that are impacted by polycystic ovarian syndrome (PCOS), including insulin resistance, cortisol, testosterone, follicle-stimulating, and luteinizing hormones.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality, and health news.

This article summarizes several sessions at the American College of Sports Medicine (ACSM) 62nd Annual Meeting, held in San Diego, CA, May 27–30, 2015 that examined various aspects of tactical performance.

This article uses relevant research and literature to provide suggestions for optimal recovery in tactical operators.

Understanding attentional styles can improve coaching effectiveness by allowing the coach to provide appropriate cues or methods for each athlete.

This is an excerpt from NSCA's Essentials of Sport Science by NSCA -National Strength & Conditioning Association, Duncan N. French & Lorena Torres-Ronda.

This excerpt from Developing Agility and Quickness explains the agility considerations for different wrestling disciplines.

This article from TSAC Report 76, shares information on the sensory feedback system and its impact on how effectively the body combats gravity. Visit NSCA online to learn about neuroscience and exercise research.

This excerpt from NSCA's Essentials of Tactical Strength and Conditioning explains the importance of wellness programs for tactical athletes.