How does a small-town boy from Mid Wales become the next NSCA President? Follow Ian Jeffreys’ inspiring journey, beginning with his introduction to the NSCA in 1989 as a professional rugby player hungry for knowledge to perform better. Listen as he recounts the thrill of his first conference and why NSCA events are so much more valuable than just what is presented on the main stage. Then, dive into Ian’s career-defining contributions to speed and agility, sparked by his reverse-engineering approach that leverages movement patterns and strong positioning to elevate game speed. Reflect on decades of evolution in our profession, including increased career paths plus the rise of technology and AI — and why they can never replace the true human heart of coaching. Lastly, learn Ian’s vision for the NSCA’s future, which involves both listening and leading to maintain the NSCA’s position as the worldwide authority in strength and conditioning. Connect with Ian by email at ian.jeffreys@nsca.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join Ian’s inauguration at NSCACon 2024 in Baltimore, MD, July 10-13! Register at NSCA.com/NSCACon

This article provides practical guidelines for limiting high-reward foods and demonstrates why minimizing high-reward foods is a simple and well-supported strategy for long-term adherence to a nutritional approach that emphasizes high-quality, nutrient-dense, lower calorie foods.

A qualified strength and conditioning professional in the high school environment can benefit both the school and the students in a number of ways, including injury reduction, improved performance, and risk management.

This book excerpt provides a step-by-step breakdown of the movements of the power snatch, from the starting position to the downward movement.

Hear from the widely-respected, Rob Glass, Assistant AD for Athletic Performance at Oklahoma State University (OSU), an influential figure in the success of the OSU and University of Florida athletics programs over his four decades in the strength and conditioning profession. Coach Glass connects with the NSCA Coaching and Sport Science Program Manager, Eric McMahon, on the importance of professionalism among strength and conditioning coaches, and specific qualities he looks for in strength and conditioning coaches joining the OSU staff. This episode highlights the importance of history and experience in developing effective training programs for your coaching environment, and how the student-athletes of today benefit more from our improved coaching practices. Don’t miss this opportunity to hear impactful lessons of character and leadership that can help push your career forward. You can connect with Coach Glass by email at rob.glass@okstate.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

This article discusses the importance of resistance training for older adults and considerations that personal trainers need to be aware of when working with this population.

Want to break into tactical strength and conditioning? Start by understanding the physical and stress demands of tactical work. Whitney Tramel explains what coaches need to know before stepping into this space. Drawing on her experience across military, police, and fire settings, she outlines the training qualities tactical professionals need to stay ready. She also discusses the growing focus on “holistic health.” In her view, that means looking at the whole individual and supporting longevity across a demanding career. As Tactical Program Manager at the National Strength and Conditioning Association (NSCA) and a PhD candidate studying stress physiology, Tramel connects research with the realities of tactical coaching. She also addresses a side many coaches are not ready for: tactical athletes often trust their strength coach with conversations that reach far beyond training. Learn what the role requires, what coaches often miss, and how to enter the tactical field with clarity. Reach out to Whitney by email: whitney.tramel@nsca.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Looking to enter the tactical space or keep growing in it? Explore the Tactical Strength and Conditioning Facilitator® (TSAC-F®) certification and join us at 2026 NSCA Tactical Annual Training in Orlando this August 17 – 20.

Lindsey Kirschman sees her non-traditional educational background as her greatest asset, not a detriment. She still considers herself a teacher — just differently — as the Director of Sports Performance for University of Utah women’s basketball. Coming from a family of educators, Kirschman initially studied forestry and range science before pursuing strength and conditioning. Kirschman explains how her teaching experience provided a firm foundation for optimizing learning and creating a positive environment. Her approach promotes skill transfer from the weight room to sport and beyond, using exercises like sled pushes as analogies for life lessons about resilience. A former track athlete, Kirschman underscores that while the finish line is the same, every athlete’s starting point is unique. Kirschman also discusses culture building through her “GOAT Award” and the challenges of transitioning from a generalist to a specialist. She encourages aspiring professionals to reframe their mindset and fully engage with their working environment. Connect with Lindsey by email: lindsey.kirschman@utah.edu and Instagram: @authentically_strong | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Get involved with the NSCA! Don’t miss your chance to give back and fast-track your growth with volunteer roles. Many applications close December 15 — apply now at NSCA.com/Volunteer.

Ryan Metzger, Senior Assistant Strength and Conditioning Coach for Clemson University, talks to the NSCA Coaching Program Manager, Eric McMahon, about their internship program going virtual amidst the pandemic to provide young strength coaches the education they need to grow despite the lack of in-person training. Topics of discussion also include early sport specialization and burnout, as well as being a role model for female athletes. Find Ryan on Instagram: @clemsonolystrength or @coach_metz | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs