If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Knowing when to train and how much time to devote to training each of the three energy systems is an important ingredient of success in endurance sports. This knowledge is also reflected in a well-designed and scientifically-based training plan.

This episode features Glenn Revell, the Head Strength and Conditioning Coach at Central Catholic High School in San Antonio, TX. “Coach Rev” shares insights and advice with NSCA Coaching and Sport Science Program Manager, Eric McMahon, from his transition to high school strength and conditioning from the college setting. This is a great episode for all coaches, teachers, and leaders to realize their value and impact within their community. Tune in to learn about important areas to develop knowledge and skills outside of the traditional strength and conditioning education. Find Glenn on Twitter: @glennrevell | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this session from the 2015 NSCA TSAC Conference, Matt Wenning explains the sumo deadlift, a foundational exercise for maximal strength development and a tool that is essential to the tactical population due to its movement pattern. The ability to learn proper technique and progressions with this exercise can help to improve a tactical athlete’s performance and decrease the likelihood of injury because it trains major muscle groups and multiple joints at the same time.

In this session from the 2015 NSCA Coaches Conference, Cal Dietz, MS, presents the best applications in training of several sports that can be applied to most sports at various times of the year. The systematic approaches and the reasoning behind the step-by-step approach to block training, and the application of specific needs in the sport and energy system training also are covered.

The purpose of this article is to present evidence for implementing wellness coaching practices for enhanced dissemination of knowledge and improved efficacy of lasting behavior change, positively affecting the service member’s fitness performance levels and decreasing risk of lifestyle disease development.

Given the high prevalence of injuries that occur during rucking, implementing an injury prevention program is paramount. Disseminating information on proper injury prevention training methods and reducing the risk of ruck-related back injuries can improve overall mission readiness with minimal lost training time.

Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

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Sam Melendrez, full-time strength and conditioning coach for Discovery Canyon Campus High School, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the value of strength and conditioning coaches at the high school level. Topics include advice for those who are interested in strength training youth and high school athletes, programming fundamentals, and the value of applying classroom management skills in the weight room. Find Sam on Twitter: @sammelendrez2 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs