What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

This article details the rationale for making the eight main movements the foundation of tactical strength and conditioning.

There is no argument that periodization is successful, and that different models can be applied with success in different fashions. The question of how shift work really affects a periodized program—more specifically firefighter shift work—is less clear.

The purpose of this article is to provide an example of a resistance training program for improving performance and reducing the possibility of injury for pickleball players.

Research shows that the appropriate integration of resistance training into the endurance athlete’s training can result in significantly better performance when compared to classic endurance training plans that focus only on aerobic endurance.

There's risk in every business, but fitness professionals can often face higher risk than most. While personal trainer insurance can offer solid protection, fitness professionals can best protect themselves by understanding the fundamentals of risk management as they apply within the realm of sports and fitness. In this article, global insurance firm Integro Entertainment & Sports offers tips on how to best protect yourself and your business, defines common insurance terms, and provides an overview to understanding insurance conditions.

In this article, three considerations are discussed to aid in addressing successful rehabilitation and return to work: 1) targeting the injury site using a combination of physiotherapy, physical therapy, and tactical strength and conditioning; 2) workplace engagement; and 3) using available tools that may assist in determining appropriate approaches.

Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.

The ability to manage the adaptive response, handle accumulated fatigue, and capitalize on the aftereffects established from training is central to the training process.

This article emphasizes environmental and nutritional dimensions in which there is enough robust evidence to make meaningful recommendations for sustainable nutrition practices.