Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

As activity levels decrease, and swelling and inflammation set in, maintaining a diet that promotes healing is essential to keeping weight under control and speeding up recovery.

Law enforcement officers can experience psychological and physical stress in most of every part of their day, even starting from the first day of the academy. This article looks at Heart Rate Response in relation to stress, and interventions to manage stress through the academy.

This article highlights four non-traditional calf exercises that can immediately be used in strength programs for improving calf strength while also increasing ankle dorsiflexion mobility.

The aim of this article is to review the research into the knowledge of personal trainers, their misconceptions, and to provide evidence-based strategies to help correct any misconceptions.

Learn the basics of conducting a needs analysis for tactical athletes based on the athlete’s goals and desired outcomes, assessments, limitations on workout frequency and duration, equipment availability, health and injury status, and occupational physiological demands.

CC 2020

Discover how hospitality-focused ownership and management can create a gym that attracts and retains members for long-term success. Visit NSCA online to read more on professional development, the fitness industry, and health.

This excerpt from Developing Speed describes an agility drill that aims to develop change of direction.

It is incumbent on all youth coaches to provide youth with the very best opportunities to succeed and develop to the best of their potential. The 10 pillars of long-term athletic development and recommendations provide coaches with the information they need to help all youth reach their potential.