NATCON22

This infographic shows how implementing backward running into a strength and conditioning program can be used as an injury resistance tool, enhance muscular functions, and increase metabolic demands for athletes.

NATCON22

PT 2019

Alwyn Cosgrove

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Ali Kershner, Director of Creative Strategy for Art of Coaching, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about overcoming adversity on the road to win the 2021 National Collegiate Athletic Association (NCAA) Division I Women’s Basketball Championship at Stanford University. Topics under discussion include the inequalities found at the NCAA tournament, being true to yourself as a coach, and working outside of the weight room to help strengthen coach-athlete relationships. Find Ali on Instagram: @kershner.ali or Twitter: @alikershner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Justin Roethlingshoefer, Strength and Conditioning Coach at Miami University, talks about ways to utilize global positioning systems (GPS) and heart rate technology to identify and adjust loads for in-season time periods—and keep players fit and healthy—without creating fatigue. This is a recording of a session from the NSCA’s 2016 Hockey Clinic.

As a personal trainers business and clients grow a limitation of time and number of clients one can fit into a day is often dealt with by charging more per session or offering more time slots. This article goes over how to implement group training to maximize results for clients and profitability for a personal trainer,

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.