This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
November 28, 2021by Matthew Sokoloski, CSCS, TSAC-F, Chris Irvine, CSCS, Ryan Gordon, CSCS, Isaac Rowland, CSCS, and Dr Brandon Rhett Rigby, PhD, CSPS, NSCA-CPT
The purpose of this article is to identify considerations that are to be taken into account when designing and implementing an annual training program for firefighters, as well as to discuss strategies for implementation.
This article seeks to explain monitoring body composition, including how to assess it properly for an accurate evaluation to minimize errors in body fat estimation and maximize physical training.
Personal trainersProgram designTesting and EvaluationClient Consultation|Assessment
The article discusses the talent crisis that is currently plaguing United States first responders, public safety agencies, and military organizations, and concludes with highlights of select successful programs.
Research on the benefits of using goals to increase athletic performance has shown that performance generally increases for athletes that use goals consistently. Learn how to move beyond generalities and see how a systematic goal setting approach can be paired with training athletes.