There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Heart rate variability (HRV) testing is at the forefront of a wave of cutting-edge assessment tools that are becoming available to the personal trainer. In this session from the 2015 NSCA Personal Trainers Conference, Carmine Grieco provides an overview of the physiological background and dynamics of HRV, including the most current supportive evidence, with an emphasis on the practical application for personal trainers.

This article discusses the benefits of utilizing evidence-based training approaches supported by current strength and conditioning research with law enforcement officer recruits.

Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.

Lance Walker, Global Director of Performance at Michael Johnson Performance (MJP), talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being unselfish in your work, developing your people skills in order to be a better coach, and mapping out your professional path.

The path to actual integration of mental and physical training for the tactical athlete is paved with growing empiricism. The current challenge is to sustain creative development of functional approaches and demonstrate that integration can deliver potential benefits.

Acceleration and maximum speed are terms used in speed development programs, and when developing a program, it is vital to differentiate between the two. This allows coaches to target their training to the capacity most important in their own sport.

This excerpt from Developing Agility and Quickness explains the agility considerations for different wrestling disciplines.

All sports nutrition professionals should be able to answer basic nutrition questions. However, athletes with complex nutrition issues should be referred to the appropriate resource as explained in this book excerpt.

Since 1998, Bryan Mann has dominated strength and conditioning, securing positions at elite collegiate programs and defining research in strength, power, and velocity-based training (VBT). As the Academic Director of Strength and Conditioning at Texas A&M University, Bryan still gets the rewarding chance to shape students like his former athletes, but now, he’s focused on the future. He’s expanding his scope to human performance as a whole — applying his coaching expertise to advance performance across general, special, and tactical populations. Join NSCA Coaching and Sport Science Program Manager Eric McMahon as we follow Bryan’s professional path, including his recent transition to the Aggie’s powerhouse performance staff alongside Bo Sandoval and Tommy Moffit. Plus, explore pioneering research on Parkinson’s, the rise of individualization in VBT, and how to create a “forward” (not backup) plan for career longevity. Connect with Bryan on Instagram @jbryanmann or Twitter/X @jbryanmann | Find Eric on Instagram @ericmcmahoncscs or LinkedIn @ericmcmahoncscs In this episode, you’ll learn about the NSCA Presenter Application process. Apply by May 15 to be considered for 2025 local events and conferences while earning CEUs for your expertise.