At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.

When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.

This article explores the challenges and successes of integrating physical performance experts at the battalion level.

Obstacle course training can offer variety to any physical readiness training program. Properly conducted obstacle course training may be a useful method to train strength, endurance, and mobility simultaneously.

This article provides a sample six-week lumbo-pelvic hip complex strengthening program with the intended goal of improving vertical jumping ability and landing mechanics without the addition of plyometric or jumping/landing drills.

In this article, three outstanding fitness professionals share their thoughts and experiences on the importance of communication in the personal training field.

A review of the literature concludes that a strength training program including low-intensity to high-intensity resistance exercises and plyometric exercises performed 2 – 3 times per week for 8 – 12 weeks is an appropriate strategy to improve running economy in highly trained middle- and long-distance runners.

Greg Haff, former President of the National Strength and Conditioning Association (NSCA), current course coordinator for post graduate studies in strength and conditioning at Edith Cowan University, and Senior Associate Editor for the Journal of Strength and Conditioning Research, talks to the NSCA’s Head Strength and Conditioning Coach, Scott Caulfield, about his journey through strength and conditioning and his efforts to progress the field during his time as president of the NSCA. Topics under discussion include: his years being NSCA Board of Director President, the future of the profession, how he got involved in the NSCA, key traits of icons in the field, traits for potential incoming students, and how to get into sports science.

This episode features Glenn Revell, the Head Strength and Conditioning Coach at Central Catholic High School in San Antonio, TX. “Coach Rev” shares insights and advice with NSCA Coaching and Sport Science Program Manager, Eric McMahon, from his transition to high school strength and conditioning from the college setting. This is a great episode for all coaches, teachers, and leaders to realize their value and impact within their community. Tune in to learn about important areas to develop knowledge and skills outside of the traditional strength and conditioning education. Find Glenn on Twitter: @glennrevell | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs