There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This Personal Trainers Quarterly article shares considerations to counteract the decline of muscular fitness in older adults. Visit NSCA online to read more on corrective exercises, health, and fitness

While exercise and weight management can be critical for a healthy pregnancy and recovery, special care should be taken when training pregnant and postpartum clients. In this lecture from the 2014 Personal Trainers Conference, Annette Lang provides an overview of what it means to work with this specific population.

Plyometric training is a series of explosive bodyweight resistance exercises using the stretch-shortening cycle of the muscle fiber to enhance physical capacities, such as speed, strength, and power. These physiological measures translate to improved performance in many sports, including court-based sports, field sports, and water sports.

PT 2021

The Dirty World of Triathlon: Training and Racing Demands of Xterra

This excerpt from Developing the Core discusses two testing methods that may predict a strong or weak core based on how well the participant completes the task.

NATCON 2022

Power and strength translate into force, the key behind any push athlete's success. In this lecture from the NSCA's 2015 Coaches Conference, USOC Coach Brad DeWeese discusses periodization and the need to develop phase potentiation for push athletes.

When William Kraemer first entered the field, strength and conditioning was, as he puts it, “primordial.” There were few standards, limited research, and little shared understanding. As one of the most influential figures in strength and conditioning, Kraemer recounts how the profession grew from humble beginnings into a science-driven discipline. That history still holds weight for coaches today. He explains why coaches are often drawn to new ideas, but progress comes from building on proven principles. Workout logs are central to his approach, and he notes how analyzing training over time can improve decision-making. He also emphasizes alignment across the performance ladder to support innovation and athlete development. As the Senior Advisor for Sports Performance and Sports Science at The Ohio State University, he shares his perspective on where the field is headed next. Apply his wisdom to stay grounded in solid principles, evaluate training with greater precision, and better serve your athletes. Reach out to Dr. Kraemer by email: Kraemer.44@osu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs