For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Dan Jahn, the owner of Maximum Sports Conditioning, talks to NSCA’s Coaching and Sport Science Program Manager, Eric McMahon, about cultural awareness for strength and conditioning coaches. Jahn discusses recent racial incidences related to coaches and athletes, and suggests ways that coaches and administrators can do better in promoting positive conversations around these difficult topics. Jahn also shares his experience as a private strength and conditioning business owner in the greater Seattle area and perspectives on being a well-rounded coach and mentor. Find Dan on Instagram: @daniel_jahn and follow the NSCA Diversity and Inclusion Committee on Facebook | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Women are at greater risk for body dissatisfaction and disordered eating than men with the goal of achieving top sport performance and physical condition. It is important to provide proper referrals for female athletes requiring nutritional guidance to improve their body composition or with a need to lose weight.

TAT2022

The constant presence of technology can train the mind to be in a constant state of reactivity and unease. Personal trainers can help their clients improve performance by teaching them how to focus.

Exercises performed in the water that improve swimming skills and simultaneously work the core can be beneficial for swimmers. One particularly useful core exercise that is specifically designed for swimmers is a kickboard progression, such as the one described in this article.

This article presents evidence why the log press may be a viable alternative exercise for the clean and jerk for some populations.

Implementing an Integrative Health and Wellness Program in the Fire Service

Andy Stocks, Assistant Strength and Conditioning Coach at Augustana University and recently named NSCA Assistant Strength and Conditioning Coach of the Year, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about persevering as a young coach in a tough career field. Topics under discussion include how his weightlifting and powerlifting background help him program for student-athletes and what he envisions his future as a head coach might look like someday. Find Andy on Instagram: @stocksthestrengthcoach or @augiestrength and Twitter: @augiestrength | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Regeneration and Recovery for Combat Athletes