There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
Antonio Squillante, a PhD candidate at the University of Southern California (USC) and the Weightlifting Special Interest Group (SIG) chair, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about using weightlifting, not just the sport, as a means to build strength and power in athletes from the platform to the field. Topics under discussion include being involved with the NSCA through leading the Weightlifting SIG and teaching Exam Prep classes, moving from Italy to pursue his dream of coaching, and going back to school for his PhD.
Find Antonio on Facebook: NSCA CSCS Exam Prep or NSCA Weightlifting SIG
In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve!
Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
This article shows how to introduce and apply the sport season model, periodization cycles, and variables of training into the ARFORGEN process. Overtraining, including the signs and symptoms, also is covered.
One of the most important skills for tactical facilitators to have is the ability to influence others. One way tactical facilitators can improve their influence is through education, observation, and participation.
A combination of a kinesiology tape application and a progressive resistance training program for the upper extremity can potentially increase overall performance of the shooter’s arm during pistol target shooting.
This article proposes that all resistance training exercises can be classified as either “specific” or “general.” How to classify each exercise type and the unique benefits they offer is explained.
Personal trainersExercise ScienceExercise TechniqueProgram design