Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

This article in PTQ 11.4 shares the latest fitness news to provide personal trainers with strategies for perimenopausal clients. Visit NSCA online to read articles on exercise science and fitness.

This book excerpt describes field methods for assessing body composition that are portable and easy to use for assessment of several people in a short time period.

This article discusses the background, statistics, mechanisms, timing, dosing, influences, and practical applications for the use of caffeine as an ergogenic aid.

This is the third and final article of a series on strength training practices for rowing and will focus on the energy systems development of rowing athletes.

Hear from the widely-respected, Rob Glass, Assistant AD for Athletic Performance at Oklahoma State University (OSU), an influential figure in the success of the OSU and University of Florida athletics programs over his four decades in the strength and conditioning profession. Coach Glass connects with the NSCA Coaching and Sport Science Program Manager, Eric McMahon, on the importance of professionalism among strength and conditioning coaches, and specific qualities he looks for in strength and conditioning coaches joining the OSU staff. This episode highlights the importance of history and experience in developing effective training programs for your coaching environment, and how the student-athletes of today benefit more from our improved coaching practices. Don’t miss this opportunity to hear impactful lessons of character and leadership that can help push your career forward. You can connect with Coach Glass by email at rob.glass@okstate.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk. Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches. Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.

This article discusses the limitations and risks involved with artificial intelligence, such as ChatGPT, as a tool for personal trainers.