There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.
In this session from the NSCA’s 2017 Personal Trainers Conference, Andy Galpin teaches a unique approach to exercise selection that reduces programming time while allowing the selection to be individualized based on client needs.
The purpose of this article is to define the roles of personal trainers and physical therapists and to learn how their combined expertise can influence long-term physical health improvements for their clients.
Personal trainersProgram designTesting and EvaluationClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
Optimize quality of care and mitigate potential litigation in your personal training practice through a clear understanding of the strengths, weaknesses, opportunities, and threats (SWOT) of personal training.
Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
The purpose of this case study was to assess a one-day peer fitness leaders workshop for firefighters and law enforcement officers to test the feasibility of creating a “Train the Trainer” program, which could be implemented for continued intervention.
TSAC FacilitatorsProgram designProfessional Development
Unfortunately, injuries do occur during exercise, and the legal implications that follow them can be quite significant. Taking small, reasonable precautions at the onset of a new personal trainer-client relationship can stave off significant problems down the road.
Personal trainersOrganization and AdministrationLegal Issues
This article discusses utilizing long term athletic development (LTAD) as a framework for accountability and explores the benefits personal trainers can use to measure success.
Personal trainersExercise ScienceProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|Assessment
David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
Personal trainersOrganization and AdministrationProfessional Development