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Fitness Marketing Foundations—The Basics and How to Implement Them Effectively

August 26, 2019by David Crump, NSCA-CPT, RCPT*D

Article Members Only

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Personal trainers Professional Development

The Paleo Diet: Claims vs. Evidence

August 27, 2018by Alan Aragon, MS

Video

In this video from the NSCA's Personal Trainers' Conference 2013, Alan Aragon, MS, discusses the Paleo diet and provides his perspective on the validity of its nutritional claims.

Personal trainers Program design

Independent Contractor Versus Employee—Are You Reporting Accordingly?

April 11, 2018by Robert C. Linkul, MS, CSCS,*D, NSCA-CPT,*D, RCPT*D, FNSCA

Article Members Only

Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.

Personal trainers Organization and Administration

How the Member Experience Impacts Your Bottom Line

April 10, 2018by Josh Leve

Article Members Only

At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.

Personal trainers Organization and Administration

Continuous Quality Improvement to Ensure Personal Training Scope of Practice

April 9, 2018by Dan Mikeska, MS

Article Members Only

With the pervasiveness of chronic disease, personal trainers need to be vigilant in their efforts to gain new clients and retain current clients, while maintaining the scope of practice boundaries. By reviewing the needs and expectations of customers and stakeholders, a process for improving service can be developed.

Personal trainers Program design Organization and Administration

Before You Jump—Considerations Prior to Opening Your Own Facility

June 22, 2018by Robert Linkul, MS, CSCS,*D, NSCA-CPT,*D

Article Members Only

Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.

Personal trainers Coaches Organization and Administration Professional Development

Advanced Individualization: The Overhead Pattern

September 3, 2019by Dr John Rusin, DPT, PT, CSCS

Video

In this 2018 Personal Trainer Conference hands on presentation, Dr. John Rusin demonstrates how he screens and assesses the upper body and shoulder complex, as well as discusses how to program horizontal and vertical pushing and pulling patterns accordingly.

Personal trainers Exercise Technique Program design Client Consultation|Assessment

Working around a Client’s Low Back Pain – Strategies and Exercise Progressions

August 29, 2023by Nicholas Rolnick, DPT, CSCS and Jacob Templar

Article

The primary focus of this article is to provide personal trainers with an evidence- and practice-based approach to exercise selection and implementation in those with low back pain.

Personal trainers Exercise Technique Program design Client Consultation|Assessment

Hospitality in Fitness – Part I – Improving Client Satisfaction in Group Fitness Training

August 19, 2025by Cody McDermott, CSCS

Article Members Only

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

Personal trainers Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Professional Development

Semi-Private Training – An Ideal Model for Small Studios and Productive Trainers

March 25, 2019by David Crump, NSCA-CPT

Article Members Only

David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.

Personal trainers Organization and Administration Professional Development
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