This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
In this video from the NSCA's Personal Trainers' Conference 2013, Alan Aragon, MS, discusses the Paleo diet and provides his perspective on the validity of its nutritional claims.
Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.
At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.
With the pervasiveness of chronic disease, personal trainers need to be vigilant in their efforts to gain new clients and retain current clients, while maintaining the scope of practice boundaries. By reviewing the needs and expectations of customers and stakeholders, a process for improving service can be developed.
Personal trainersProgram designOrganization and Administration
Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.
Personal trainersCoachesOrganization and AdministrationProfessional Development
In this 2018 Personal Trainer Conference hands on presentation, Dr. John Rusin demonstrates how he screens and assesses the upper body and shoulder complex, as well as discusses how to program horizontal and vertical pushing and pulling patterns accordingly.
Personal trainersExercise TechniqueProgram designClient Consultation|Assessment
The primary focus of this article is to provide personal trainers with an evidence- and practice-based approach to exercise selection and implementation in those with low back pain.
Personal trainersExercise TechniqueProgram designClient Consultation|Assessment
This Personal Training Quarterly article shares hospitalitydriven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.
Personal trainersProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentProfessional Development
David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
Personal trainersOrganization and AdministrationProfessional Development