The purpose of this article is to explore some phrases that strength and conditioning coaches may hear or behaviors they may witness, and provide some direction to identify which allied healthcare and performance professionals may need to get involved to best help the strength and conditioning coach and athlete elevate their performance.

This TSAC Report article examines the primary risk factors contributing to shoulder pain in tactical athletes and provides evidence-based rehabilitation strategies. Visit NSCA online to learn more about exercise research for tactical athletes.

When William Kraemer first entered the field, strength and conditioning was, as he puts it, “primordial.” There were few standards, limited research, and little shared understanding. As one of the most influential figures in strength and conditioning, Kraemer recounts how the profession grew from humble beginnings into a science-driven discipline. That history still holds weight for coaches today. He explains why coaches are often drawn to new ideas, but progress comes from building on proven principles. Workout logs are central to his approach, and he notes how analyzing training over time can improve decision-making. He also emphasizes alignment across the performance ladder to support innovation and athlete development. As the Senior Advisor for Sports Performance and Sports Science at The Ohio State University, he shares his perspective on where the field is headed next. Apply his wisdom to stay grounded in solid principles, evaluate training with greater precision, and better serve your athletes. Reach out to Dr. Kraemer by email: Kraemer.44@osu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

Strength and conditioning coaches should strive to teach athletes in a way they can understand: by hearing, seeing, and practicing. This article describes some techniques that a coach can use to accomplish this.

Greg Haff, former President of the National Strength and Conditioning Association (NSCA), current course coordinator for post graduate studies in strength and conditioning at Edith Cowan University, and Senior Associate Editor for the Journal of Strength and Conditioning Research, talks to the NSCA’s Head Strength and Conditioning Coach, Scott Caulfield, about his journey through strength and conditioning and his efforts to progress the field during his time as president of the NSCA. Topics under discussion include: his years being NSCA Board of Director President, the future of the profession, how he got involved in the NSCA, key traits of icons in the field, traits for potential incoming students, and how to get into sports science.

In this episode, we catch up with 2014 NSCA Assistant College Strength and Conditioning Coach of the Year, Caitlin Quinn, about her current position at Toyota Racing. Quinn shares her path from working for over a decade in collegiate athletics at Florida State University to taking a leap into unfamiliar territory in National Association for Stock Car Auto Racing (NASCAR) with NSCA Coaching and Sport Science Program Manager, Eric McMahon. Learn about her needs analysis for working with youth developmental drivers, as well as physiological, behavioral, and nutritional factors that impact racing performance. This episode shares an alternative view on strength and conditioning culture and the expectations that we place on ourselves as coaches. Quinn opens up about creating harmony between professional and personal lives, as well as seeking out the best environment to continue development as strength and conditioning professionals. You can connect with Caitlin on Instagram: @thequinn.44 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This episode of the NSCA Coaching Podcast presents drug testing and anti-doping initiatives in elite sport. Team USA 2008 Olympian, Carissa Gump, discusses how her journey as an international level weightlifter led to her becoming an ambassador for fair competition. Gump shares lessons from overcoming a career-threatening injury prior to the 2008 Olympics, with NSCA Coaching and Sport Science Program Manager, Eric McMahon, and how a passion for supporting athletes has fueled her career as a sport business executive. Learn about opportunities that the NSCA Foundation has for aspiring strength and conditioning professionals, and how the NSCA Foundation serves to promote the philanthropy of the coaching profession. Learn more about clean sport and anti-doping by taking the USADA Coach’s Advantage Course for 0.2 NSCA CEUs. Check out NSCA Foundation resources to discover grants and scholarships available for strength and conditioning professionals. More episode links: USADA – U.S. Anti-Doping Agency TrueSport – Education for Coaches, Athletes, and Parents NSF for Sport – NSF Certified Nutritional Products Listing Global DRO – Drug Reference Online Drug Free Sport – Anti-Doping Services and Education Email Carissa at carissa.gump@nsca.com| Connect with Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload. Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs