To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Renowned powerlifter, Matt Wenning demonstrates proper form, volume, and muscles required to squat optimally in this session from the 2016 NSCA National Conference. The video includes coaching cues to help you teach squat technique to your athletes.
The purpose of this article is to compare and contrast popular methods used to reduce muscle soreness. The article looks at caffeine, cold water therapy, BCAAs and aerobic exercise and briefly examines their efficacy in treating DOMS.
Personal trainersExercise ScienceExercise TechniqueProgram designBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
Jonathan Goodman—the creator of the largest collaborative blog for personal trainers—explains why online personal training is so popular today, and how to use online training to grow your business and generate more freedom as a personal trainer. Originally seen as a session at the NSCA 2015 Personal Trainers Conference.
Personal trainersCoachesOrganization and AdministrationProfessional Development
This article discusses what muscle dysmorphia is, the ways in which adolescents can fall victim to it, and how to intervene when body image becomes distorted.
Personal trainersProgram designBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.