In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Herbs, spices, and other whole foods contain bioactive substances that can purportedly improve health and performance in a variety of ways from increased metabolism, antioxidant activity, gastrointestinal health, greater neurotransmitter production, and more. In this session from the NSCA 2015 Personal Trainers Conference, Dr. Carwyn Sharp describes and defines nutraceuticals and functional foods, issues of potency and standardization, their potential uses for health and performance, future directions, and current trending products.

Learn how strength and power training can help your clients boost production of the hormones that many consider to be the “fountain of youth.”

This infographic summarizes a study in which adding both horizontal and vertical force-vector exercises enhanced physical performance during in-season play.

Force Plate Assessment & Practical Application Presentation

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This infographic describes athletic movements through the force-time curve and associated considerations necessary to report and assess athletic force.

Bo Sandoval, Director of Strength and Conditioning for the UFC Performance Institute, walks through weightlifting examples used to elicit changes in the force-velocity curve.

Neil Baumgartner, PhD, speaks at the 2013 TSAC Conference on the science and rationale behind the Air Force Fitness Test.

Learn how the use of force plates can provide daily insights in the training process, and how to adapt these principles for other methods that do not involve force plates. In this session from the NSCA’s 2018 Coaches Conference, Cory Kennedy also discusses the prerequisites for developing a coaching “intuition.”