Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

C. Keith Harrison, Associate Program Director and Associate Professor of Sport Business Management for the University of Central Florida, talks at the 2015 National Conference about coaching and training in a multicultural environment. Harrison discusses his background and diversity in society, and engages the audience on diversity within the coaching and training environment.

At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.

Every client should participate in a 20 – 30 min initial interview and consultation prior to participating in any physical activity. This process allows the personal trainer and client time to complete the strategy session form, physical activity readiness questionnaire (PAR-Q), professional liability form, and trainer-client agreement.

One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

PT 2022

There's risk in every business, but fitness professionals can often face higher risk than most. While personal trainer insurance can offer solid protection, fitness professionals can best protect themselves by understanding the fundamentals of risk management as they apply within the realm of sports and fitness. In this article, global insurance firm Integro Entertainment & Sports offers tips on how to best protect yourself and your business, defines common insurance terms, and provides an overview to understanding insurance conditions.

Managing Your Program

Managing Your Program