Martin Rooney

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

Exercise and physical activity are necessary for the development of optimal bone health, as well as the preservation of bone mass density (BMD) throughout life. It is imperative, as health and fitness professionals, to understand the impact of exercise on skeletal health and overall wellness and to serve as an educational resource for clients.

The purpose of this article is to provide personal trainers an overview of training clients for their first Spartan Sprint event.

This article provides a blueprint and “mini-macrocycle” that will assist the personal trainer in creating a program design for older adults by offering organized templates, direction in selecting exercise components, and the creation of volume controls specific to the client’s needs.

Hear from strength and conditioning coach, Tim Caron, on his path from collegiate strength and conditioning into a unique private sector business model in the Los Angeles, CA area. Caron connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, to discuss the potential role of sport science in the private sector with general population clients. This episode is full of training insights for coaches to re-engage their thought process around working with groups and teams. In addition, Caron shares the origins of his new book, Strength Deficit, on considerations for concentric and eccentric strength training. You can reach Tim on Instagram at @coachtimcaron or Twitter at @coachtimcaron | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.

This article seeks to help personal trainers understand the physiological effects of stress and helpful ways they can drive positive changes for their clients through exercise.