There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
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The hip hinge and squat exercises, and their variations, are used in many strength and conditioning programs to develop athletes of many sports. The listed progressions are examples of practical implications used to develop athletes, but there may be additional practical and effective methods used by strength and conditioning coaches for similar purposes.
This infographic shows how implementing backward running into a strength and conditioning program can be used as an injury resistance tool, enhance muscular functions, and increase metabolic demands for athletes.
During the NSCA's 2012 TSAC Conference, Danny McMillian, CSCS, took the stage to speak about extreme conditioning programs and how to evaluate and manage their inherent risk.
This article contains a sample progression to use with high call volume fire departments to help maintain mobility while building job-specific strength and avoiding a hyper-fatigued state.
To assist future personal training entrepreneurs in preparing for the next step in their careers, this article focuses on four facility design components that every studio or small gym should address before opening the doors.