This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
November 28, 2021by Matthew Sokoloski, CSCS, TSAC-F, Chris Irvine, CSCS, Ryan Gordon, CSCS, Isaac Rowland, CSCS, and Dr Brandon Rhett Rigby, PhD, CSPS, NSCA-CPT
The purpose of this article is to identify considerations that are to be taken into account when designing and implementing an annual training program for firefighters, as well as to discuss strategies for implementation.
This article seeks to explain monitoring body composition, including how to assess it properly for an accurate evaluation to minimize errors in body fat estimation and maximize physical training.
Personal trainersProgram designTesting and EvaluationClient Consultation|Assessment
The article discusses the talent crisis that is currently plaguing United States first responders, public safety agencies, and military organizations, and concludes with highlights of select successful programs.
Research on the benefits of using goals to increase athletic performance has shown that performance generally increases for athletes that use goals consistently. Learn how to move beyond generalities and see how a systematic goal setting approach can be paired with training athletes.
Some research has found that static stretching can have detrimental effects on subsequent performance. This is not to say that static stretching should be eliminated from an athlete’s program, but it should be sensibly incorporated into the daily training regimen since chronic stretching can enhance the range of motion around a joint and potentially improve strength and power performance.
Personal trainersTSAC FacilitatorsCoachesExercise ScienceProgram design
Deceleration in court and field sports, such as football and soccer, is an important component of speed and agility. This book excerpt looks at how to train for effective deceleration.
In this video from the NSCA’s 2018 Coaches Conference, sports performance coordinator from Salisbury University, Matt Nein, describes what mental toughness is, skills associated with mental toughness, and how to develop this attribute in athletes.