Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This excerpt from Developing Speed discusses the various start patterns that exist and how to include them in a speed development program.

Collegiate Strength and Conditioning: The KU Way

Career Development for Women as Strength and Conditioning Coaches

In this session from the 2020 NSCA Coaches Conference, Matt Nein, Coordinator of Sports Performance at Salisbury University, discusses his fluid periodization model for coaches to use to easily adapt to the changing situations on a week-to-week (or even day-to-day) basis, and still optimize training for the athletes.

There are many factors, both personal and environmental, that play a role in the success of a training and diet program for an individual client. This article looks at the factors to be aware of and some solutions to finding the best fit program for an individual client.

This article briefly describes the importance of training perceptual-cognitive skills for faster performance.

Trainer Tips are infographics designed to help you, an NSCA professional, educate clients and promote your services. These member-only resources can be used for client education, motivation, and promotion.