There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
Heart rate variability (HRV) testing is at the forefront of a wave of cutting-edge assessment tools that are becoming available to the personal trainer. In this session from the 2015 NSCA Personal Trainers Conference, Carmine Grieco provides an overview of the physiological background and dynamics of HRV, including the most current supportive evidence, with an emphasis on the practical application for personal trainers.
Personal trainersExercise ScienceTesting and EvaluationClient Consultation|Assessment
The purpose of this article is to present the benefits of training with cable resistance, the different types of cable resistance machines, and the differences when choosing a machine for your programs.
The article discusses the talent crisis that is currently plaguing United States first responders, public safety agencies, and military organizations, and concludes with highlights of select successful programs.
Discover how hospitality-focused ownership and management can create a gym that attracts and retains members for long-term success. Visit NSCA online to read more on professional development, the fitness industry, and health.
Personal trainersProgram designOrganization and AdministrationClient Consultation|AssessmentProfessional Development
This PTQ article discusses how Kaizen and the seven flows of personal training can streamline operations and improve the client experience. Visit NSCA online to read more on fitness news and performance optimization.
Personal trainersExercise TechniqueProgram designOrganization and AdministrationClient Consultation|AssessmentSafetyEmergency ProceduresProfessional Development
Repeated sprint ability (RSA) may be one of the most important factors to consider when developing strength and conditioning programs for high-intensity repeated sprint sports. In this session from the NSCA’s 2016 Coaches Conference, Ernie Rimer reviews the latest science behind RSA, compares the pros and cons of RSA protocols performed in the laboratory and in the field, and suggests methods to improve RSA.
Understand why the strength and conditioning basics work, how they work, and how they elicit the desired performance outcomes. In this session from the 2016 TSAC Annual Training, Brandon Stone identifies buzzwords like mental toughness, work capacity, and regeneration, as well as how those are integrated into training the program at the 10th Special Forces Group (Airborne).