Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

Matthew Van Dyke, Assistant Strength and Conditioning Coach at the University of Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about professional development, working as part of a comprehensive sports performance team, and developing additional knowledge in the field.

Michael Doscher from Valdosta State University talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how to thrive for many years at one institution and work well with those around you, as well as how strength coaches should be evaluated.

Bone tissue is “alive” and is a dynamic tissue that can respond to resistance training. In addition to the obvious effects of resistance training on muscle mass and strength, resistance training may lead to decreased risk for osteoporosis, fractures, and falls in later life.

With the rapid development of technology, the daily demands for physical activity are significantly reduced. This article details four distinct phases for personal trainers to implement when working with clients coming from sedentary lifestyles.

Adam Fletcher, Head Strength and Conditioning Coach for men’s basketball at the University of Illinois, talks to the NSCA Coaching Program Manager, Eric McMahon, about the impact of the Coaches vs. COVID-19 webinars to support the service community and build the strength and conditioning community. Topics under discussion include his journey from an accounting major to strength coach, how vital it is to get to know the sport coaches, and how he seeks to be a positive role model as he works alongside his wife. Find Adam on Twitter: @Adam_Fletcher41 or Instagram: @coach_fletch | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This Personal Trainers Quarterly article presents protein dosing strategies to maximize wellness for the aging population. Visit NSCA online to read more on nutrition, health, and wellness.

This TSAC Report article discusses the training load of GPS technology and blood lactate monitoring for first responders. Visit NSCA online to learn more about tactical fitness.

Supplements that claim to boost nitric oxide have not been proven to be all that effective since the actual conversion in the blood cell is rather complicated and requires oxygen, which is usually in short supply during exercise or at high altitude. So how does an athlete boost their nitric oxide production?