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(1,748 found)

Developing Your Simple Personal Training Marketing Plan

June 22, 2018by Ryan Ketchum

Article Members Only

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Personal trainers Organization and Administration Professional Development

Client-Centered Training—the Key to Delivering More Value and Better Results

April 10, 2018by Joe Drake, NSCA-CPT,*D

Article Members Only

Framing of the personal trainer-client relationship sets the stage for future success, and it all starts with the personal trainer’s approach. Learn how to give clients the right information at the right time, and in a way that will resonate with them.

Personal trainers Program design Client Consultation|Assessment

How Cable Resistance Training Can Benefit Program Design

September 4, 2021by Sam Rothschild, CSCS, NSCA-CPT

Article Members Only

The purpose of this article is to present the benefits of training with cable resistance, the different types of cable resistance machines, and the differences when choosing a machine for your programs.

Personal trainers Program design

Supplemental Land Training Considerations for the Recreational Surfer

August 9, 2022by Eamon Campbell, CSCS

Article Members Only

This article outlines some programming considerations for the recreational surfer.

Personal trainers Program design

Do Front Squats and Goblet Squats Provide Enough Training Stimulus for the Abdominals?

March 13, 2024by Nick Tumminello, NSCA-CPT

Article Members Only

This article demonstrates the benefits and limitations of the front squat and goblet squat in training for the abdominals.

Personal trainers Exercise Technique Program design

Back to Basics: 3 Steps of the Initial Consultation

August 24, 2018by Joni Boyd, PhD, CSCS and Nicole Swank, MS

Article Members Only

Developing a truly successful program involves several layers that the personal trainer must address with time, competence, and critical thinking. A thorough and complete initial consultation can ensure that the personal trainer has all the data that they need to design a program that is time-efficient and successful.

Personal trainers Program design Organization and Administration Client Consultation|Assessment

Top 5 Marketing Strategies to Implement for Your Fitness Business

May 7, 2018by Josh Leve

Video Members Only

One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.

Personal trainers Organization and Administration Professional Development

Specificity and the Tactical Athlete

October 17, 2022by Joshua Pratt, CSCS, TSAC-F

Article

This article discusses using the principle of specificity as an important component in tactical training programs to enhance performance, decrease injuries, and improve functional longevity of a tactical athlete.

TSAC Facilitators Program design

The FMS Hurdle Step

January 25, 2024by Grayson Elmore, PhD, ATC, CSCS

Article

The second in a planned series to review essential considerations of each Functional Movement Screen (FMS) pattern, this article will examine the FMS hurdle step pattern in finer detail.

Personal trainers Program design Client Consultation|Assessment

How to Leverage Industry Leading Market Research for a Fitness Studio

April 10, 2018by Josh Leve

Article Members Only

One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

Personal trainers Organization and Administration
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