This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

The purpose of this article is to highlight some practical methods to develop a collectivist mindset that is unified around core team values. This article also covers how to translate those theoretical constructs into actionable development of a meaningful team culture.

From the virtual 2021 NSCA Coaches Conference, Dan Jahn, Owner of Maximum Sports Conditioning, discusses important language, tools, and strategies for coaches to become more culturally competent. He shares a variety of perspectives and influences on weight room and team culture, and how to appropriately respond in certain scenarios around race.

In this presentation from the NSCA's 2013 TSAC Conference, Police Commander Thor Eells discusses how to develop and implement a fitness culture across your whole department.

Dave Terry, Associate Director of Sports Performance at Georgetown University, discusses simplifying the process of programming for coaches to optimize their team’s potential. Terry also talks about fostering a culture that his athletes can take beyond the weight room and implement into their lives after college.

Learn about the unique culture that comprises tactical performance, to include the unit-specific subcultures within it, and how to adopt both intuitive and research-based methods to more strategically impact military personnel. In this session from the NSCA’s 2016 TSAC Annual Training, Nate Palin explains effective and ineffective approaches to influencing the physical training within a tactical setting.

Geralyn Coopersmith, MS, CSCS, presented during the NSCA's 2014 Movement Performance Clinic on the Functional Movement System (FMS), and discussed how one can create a healthier culture built around movement screens.

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Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes. You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

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