This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.
This article gives a firsthand account of working in a few of the United States Army’s earlier human performance and injury reduction programs as a strength coach and active-duty physical therapist.
Do you have a successful fitness team? The concepts described in this article are used to develop teams with personal trainers who are happy and have bought into winning cultures.
The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.
If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainersOrganization and AdministrationProfessional Development
Learn about a framework for analyzing how knowledge is created through “coach talk discourses,” and how those discourses guide coaches’ thoughts, feelings, and practices. This article critiques the coach talk discourse of “buy-in” in order to provide strength and conditioning coaches with other ways to think about and understand coaching.
CoachesExercise ScienceOrganization and Administration
In this session from the NSCA’s 2017 TSAC Annual Training, Mick Stierli discusses the new 12-week structured exercise program for law enforcement that was recently implemented in New South Wales, Australia. Stierli explains how to integrate a similar program into an organization and how to gain buy-in from tactical athletes.
TSAC FacilitatorsProgram designBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease